Be a Sponsor:
SAVE THE FRINGE FESTIVAL

We seek your help to sustain the Singapore Fringe Festival–a ground-up initiative that amplifies independent voices in the arts.

Since our inception, The Necessary Stage (TNS) has been dedicated to creating and presenting critically acclaimed theatre dealing with issues such as mental health, racial discrimination, and inequality.

In 2005, we launched the Singapore Fringe Festival, with M1 Ltd as our title donor, aimed at empowering independent artists to share thought-provoking performances. Over the last two decades, the festival has become a highlight of the Singapore cultural calendar each January. We have commissioned over 1,000 Singapore artists and arts groups, featuring their work alongside numerous international productions.

We have reached out to and captivated tens of thousands of audience members through ticketed and free events, fostering safe spaces for critical conversations about crucial societal issues. The Festival has also made great strides in its efforts to be one of the most inclusive and accessible arts events in the Singapore calendar, through the integration of open captions, Singapore Sign Language interpretations, audio description, and speech to text interpretation for its performances, as well as other accessibility features for information dissemination on its website and wayfinding to venues.

After the next Festival in January 2025, M1 will cease their funding. While we deeply appreciate M1’s support through the years, their withdrawal puts the future of the Singapore Fringe Festival in jeopardy. Its demise would see the end of a vital platform where independent creative voices can perform meaningful work addressing pressing topics of our time. More importantly, the festival has always placed young and emerging artists at its heart. If the festival is to come to a halt, these young creators will be most adversely impacted.

As such, the company is seeking corporations to partner with us and take on the title donor place with naming accreditation to the Festival.

We will also be launching a fundraising drive. The Fringe Festival Fund hopes to raise $50,000 from individuals, partners and supporters who are keen to keep the festival going in 2026 and beyond. The Necessary Stage is appealing to the public to step forward and support independent voices and socially engaged art.

Sponsorship of the Singapore Fringe Festival gives you a fantastic opportunity to associate your company's name, logo and brand with one of the most anticipated and accessible arts events around!

Sponsorship of the arts is regarded as a wonderful investment and beneficial marketing and promotional tool for companies keen to establish themselves as brands that can contribute to social well-being. Your sponsorship will amplify how your brand connects with diverse audiences, fosters creativity and independent voices, thus enhancing brand visibility and reputation.

Here at the Singapore Fringe Festival, we have a fervent belief in developing the Fringe as a creative centre that encourages innovation, discourse and positive engagement. During our 12-day long festival, artists, audience, sponsors and partners share and participate in this celebration of creativity and connection with the community. The 2024 Fringe reached out to 2,375 audience members through six events, and attained an average 85% house. We aim to attain the same audienceship—if not more—for all future editions of the Fringe, with diverse programming that continues to entertain and challenge audiences.

In order to do so, aside from having a thrilling line-up for programmes, the Singapore Fringe Festival also runs an exciting and highly visible marketing and communications campaign from November to January each year.

Our extensive, nation-wide media relations campaign goes hand-in-hand with our comprehensive and highly visible marketing drive which often includes:

• An accessible Festival website at SingaporeFringe.com;
• A robust social media marketing presence via dedicated Facebook, X, Instagram, and LinkedIn accounts to engage audiences;
• Partnerships with outdoor media channels for poster advertisements at bus stops located within the Fringe Belt as well as islandwide;
• One to two-month campaign of street banner advertising within the Fringe Belt;
• Collaterals for individual exhibitions and performances;
• Press releases;
• Front-of-house displays, where applicable;
• Email flyers to The Necessary Stage's local and international database, as well as the databases of our sponsors and partners;
• Onsite and venue marketing collaterals which may include floor stickers, posters, banners, foyerboards, calendar listings, etc.;
• And pre-show announcements at every performance at the Fringe, where applicable;